Why Should I Care About SEO Copywriting?

You want your website to shine, right?

To grab eyeballs, keep visitors hooked and turn those clicks into paying customers or clients.

But here’s the thing: unlike years gone by, simply throwing pretty words onto a page just won’t cut it anymore.

Enter stage left: SEO copywriting.

But what does that mean? And more importantly, why should you care?

SEO copywriting is the art of writing for humans, while wooing our digital overlords - namely Google, ChatGPT, Microsoft and all the other search engines and AI bots out there scraping our content for valuable information.

Of course, it's not some magical skill, but it is a craft that demands skill, creativity and a whole lot of patience to keep up with the latest changes in the online world.

So if you're ready to peek behind the curtain and rethink your own content game, let's roll.

Why SEO Writing Techniques Matter More Than Ever

You might think SEO is all about keywords and algorithms.

And sure, those definitely still play a part. But in 2025, Google is smarter than ever.

It’s not just scanning for keywords anymore. It’s hunting for value, relevance and engagement.

I'm talking a little acronym with a big impact: E.E.A.T.

Experience, Expertise, Authority and Trust.

Essentially, Google wants to be convinced that you know what you're talking aboutm, that you're legit and that other people trust you too (ie. that you're not just some random with a blog and a Canva logo).

So if your content sounds like a robot wrote it (rather than you - the actual expert), Google will know.

And, even more importantly, so will your readers. Trust me, they will.

And this is where SEO copywriting comes in. SEO writing techniques help you strike a balance between human and bot.

You get to woo the search engines and satify your audience. That means:

• Writing with clarity and purpose, while demonstrating your expertise

• Using keywords naturally, not stuffing them like a Christmas turkey

• Creating headlines that scream for attention

• Structuring content so it’s easy to scan, digest and recall

• Adding personality that makes readers want to keep reading and find out more

I find it helps if you think about your website as having a conversation with your audience, not giving them a lecture.

You want your readers to feel like you’re speaking directly to them, not at them.

Writing SEO content on a laptop

Practical SEO Writing Techniques That Actually Work

So I figure you're here to find out more than the 'what'. You want the 'how', right?

So here are my top tips for writing solid SEO copy that will help you show up online.

1. Nail Your Headlines

It's not rocket science to realise that your headlines are the first impression people will get of your site. It’s the hook that reels readers in.

Forget trying to be funny or obscure - people don't have time in their day to work out a conundrum - all they want to know is that you sell or provide what they want.

So make your headlines clear and relevant.

Also, consider using numbers, questions or bold statements. For example:

• “5 Simple Ways to Boost Your Website Traffic Today”

• “Why Your Business Needs SEO Writing Techniques Now”

And finally, avoid vague or boring titles. If your headline doesn’t spark curiosity or promise value, it’s DOA.

2. Use Short, Punchy Paragraphs and Sentences

Long blocks of text are a serious snooze fest.

Instead, break your content into easy-to-skim, bite-sized chunks, keeping Keep sentences short and snappy.

This makes your content easier to read on screens and keeps readers hanging on every word.

3. Sprinkle Keywords Thoughtfully

Your keywords should be like the sprinkles on a sundae, not oozing out the sides like a double stuffed Oreo.

Don't force them. Use them only where they fit naturally and make sense in titles, subheadings and throughout your text.

These days, Google’s smart enough to spot keyword stuffing a mile away, and it will penalise you.

4. Add Internal and External Links

Linking to other pages on your own site helps Google understand your content’s context and how it all plays together.

It also keeps visitors exploring your site longer as they click from page to page learning more about who you are and what you do.

On the flip side, external links to other reputable sources add credibility and trust, showing that you're a source of shared information.

5. Write for Humans First

Honestly, I can't stress this enough.

Your content should feel like a friendly chat with a knowledgeable friend. Use a warm, conversational tone that reflects how you'd talk to your ideal customers or clients. Throw in a little humor or wit to keep things lively, if that's what you'd naturally do.

Because the moment we become beige for bots instead of engaging for real life people, everyone - including Google - will switch off.

6. Use Visuals to Break Up Your Text

Images, infographics and videos work to make your content more engaging and memorable.

They also help explain complex ideas quickly.

Just make sure you set descriptive alt text for every visual element so SEO engines and accessibility screens can work out what they are.

SEO notes next to a keyboard for content writing

Want to do your own SEO copywriting, but not sure where to start?

Begin with the Basics

Spend a bit of time learning how search engines and AI overviews work.

Learn about keywords, meta descriptions and how Google ranks pages and serves up AI Overviews.

There are plenty of free resources online can get you up to speed.

Practice Writing Regularly

Practice makes perfect.

Get familiar with writing blog posts, product descriptions or even social media captions with these SEO tips in mind.

Experiment with different styles and tones.

Keep Up with Trends

SEO changes constantly - in fact, in 2025, we're now talking AEO and GEO too!

So follow industry blogs, attend webinars and stay updated on algorithm changes.

Consider Professional Help

Probably the best way to awin with your SEO is to hire a professional SEO copywriter (at least at the start).

Working with a professional can make a huge difference, not least because they've already done all the learning for you, and it's literally their entire job to stay up-to-date with all the latest digital changes!

Many also offer coaching you if it's something you're serious about learning.

Common SEO Copywriting Mistakes to Steer Clear Of

Even the best copywriters slip up. Here are some traps to watch out for:

• Keyword stuffing: It’s tempting to cram keywords everywhere and hope for the best, but it will backfire. Keep it natural.

• Ignoring user intent: Write content that answers questions your audience actually has, rather than creating mindless filler that bores them to death.

• Overcomplicating language: Simple beats OTT every time. Don’t confuse your audience with complex words or industry jargon.

• Neglecting mobile users: Most people browse on phones these days, which is why it's so important that your content looks good and reads well on small screens.

• Skipping proofreading: Typos and errors kill credibility quicker than comic sans on a legal contract. Always double-check your work.

Avoid these things, and you’re already several steps ahead of the game!

A typewriter with handwritten notes.

Make Your Content Stand Out

By now you might be wondering: yeah, ok, but it seems like everybody's doing SEO right now.

And you'd be (somewhat) right.

But the thing is, noone can be exactly like you. Noone has the exact same experience, expertise or skillset as you.

So be authentic and it'll make a splash!

• Tell stories: People remember stories and how these stories make them feel, far more than plain facts. Share real experiences or case studies.

• Be controversial: Don’t be afraid to challenge common beliefs or industry norms. If you've got a strong opinion, share it! It sparks conversation.

• Add personality: Let your unique voice shine through. Ditch the corporate buzzwords and let your own quirks shine through.

• Focus on benefits, not features: Don;t just tell people how good your product or service is, show them how it could change their life.

• Use data smartly: Numbers and proof adds weight, but don’t drown your content in stats.

Remember, your goal is to connect and be recommended, not just rank.

The Next Step to Better Content

You’ve got the tools and the know-how.

Now it’s time to put them into action. So start small.

Play with your headlines. Write (or rewrite) a blog post with these SEO writing tips in mind, and watch how your audience (and Google) responds over time.

If you want to skip the trial and error, consider reaching out for expert help.

Because SEO copywriting really can transform your content from meh to magic, and start driving traffic your way.

Ready to shake up your content and get noticed online? Why not drop me a line and I can help get you started on the right track!